The company captured almost everything around these sales such as customer, product, pricing, and order data in their SAP Business ByDesign. As a B2B manufacturer, you have already been selling your products or equipment to your customers through other channels such as direct sales, as did our customer that sells industrial lubricants and adhesives. This connected world demands that supply chains become ever more flexible, rapid and accurate. Often consumer experience drives customer expectations, with long lead times being replaced by “next day”, and “call for a quote” replaced by live dynamic pricing. From manual order handling to automated online shop Here are some things to consider upfront, based on our customer’s experience. What sounds as a relatively straight-forward initiative, though, can quickly turn into an ordeal if not planned properly. ![]() Yet B2B manufacturers of industrial products and equipment are increasingly opting for building online shopping portals for their customers and prospects. When hearing the words “online shop”, you probably first think about the classic B2C shops for regular consumers like you and me.
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